R.A.D.

Business Spaces

HOLD THAT PEN! THINK BRANDING BEFORE – NOT AFTER – YOU SIGN A LEASE
JLL-Chicago-HQ_6-e1509045277915.png

"Too often, branding is considered after a lease is signed—to the detriment of the overall brand experience. When executed properly and thought of as part of the site selection process, cultivating an immersive brand experience in the workplace can bring organizational culture and values to life in countless ways."

"Look around now—how do employees currently experience your brand within the work space?Brand begins with the people who experience it, so first and foremost, understand who you are planning for."

"Does your real estate portfolio align with your brand? Do the actual buildings in which your teams work align with your cultural values and priorities?"

"How can you build out interior areas that allow employees to fully immerse themselves in the brand?"

"Gut-check: Does the space still work with the overarching brand messages? Or does it feel like a contradiction?"

visit and read the full article at https://workdesign.com/2017/10/hold-that-pen-think-branding-before-not-after-you-sign-a-lease/