Brave New World of Patient Engagement
Source: Jennifer Kovacs Silvis, Editor-in-Chief of Healthcare Design
Susan B. Frampton, president of Plantree International went into detail about patient engagement in a presentation she did at the Healthcare Design Expo and Conference. A theme throughout this seminar was based around the concept of “anticipating the needs of consumers well before they realize those needs themselves.”
Convenience, access and cost effectiveness are what is the consumer experience. The need for these three points if evident in ever aspect of consumer care. This ties into healthcare because without it, patients can not receive the care and treatment they need to feel comfort and security.
With aspects such as “hospital in the home”, that help patients with chronic conditions feel comfort in their home, the healthcare leaders must continue to balance the engagement factors of the facilities themselves. Organizations such as National Academy of Medicine (NAM) say this starts with “redefining patient-centered care to more clearly articulate the element of patient involvement in fulfilling their personal goals for care. “ (Silvis).
From a design aspect, Frampton says that the physical space is also important for a patients growth. Loud noises, bright lights, food or water restrictions or uneasy stimuli such as aggressive colors or bulky furniture can cause patients to feel less engages and aggravated. Thus, it stunts their progress and increases costs. In a study conducted by Frampton, 73% of patients chose patient supported environments over non-patient centered environments.
These engagement spaces are supported by relaxed areas with neutral coloring, natural light and flexible designs.