3 Strategies For Branding Interior Spaces
Source: Rebecca Donner, Healthcare Design Magazine
While most branding is recognizable with companies like Dunkin’ coffee or a bag of chips, it can also be incorporated into interior designs for healthcare facilities. Such products like surface materials, signage, fabrics, paint colors, flooring and artwork can give patients and visitors a feeling of trust an familiarity. Thus, people can then easily identify those healthcare facilities. There are few key points that can help brand healthcare environments.
Brand colors can become a signature to a healthcare center. Incorporating brand colors into wayfinding elements, like signs that point patients and visitors into certain directions, is a very subtle but helpful way to brand colors.
When designing a healthcare space, it is important to remember to create a space with flexibility and relevance. This means that instead of putting brand colors or themes in the forefront of a facility, they should make them more subtle. For example, designers suggest putting such colors or designs within fabrics, light fixtures or in larger patterns on the floor or other areas. This will also be cost effective because there will not be such bold statements walls, doors or cabinets.
Patient Well-being Neutral Accents
In healthcare settings, especially behavioral healthcare, decor can either hinder or elevate the mental state of patients. Using too many bright colors can induce stress and too little of bright colors can delay recovery. A successful solution tat designers have found is to use neutral colors, accents and fabrics. This is because the neutral colors stimulate a patients well-being while also allowing room for subtle pieces of colorful artwork to become a focal point.